Purple Original Mattress
Purple's foundational all-grid 9.25" build — a fit for shoppers who want the signature GelFlex Grid feel at the brand's entry price.
Shop on Purple →Purple
Salt Lake City-based mattress brand built around the patented GelFlex Grid — a Hyper-Elastic Polymer material that replaces conventional memory foam in the comfort layer. Purple sells PurpleFlex, The Purple Mattress, PurplePlus, Restore, RestorePlus, RestorePremier, and Rejuvenate models, plus pillows, sheets, seat cushions, and a pet bed, with a 100-night trial and a 10-year warranty on every mattress.
100-Night Trial10-Year WarrantyGelFlex GridMade in USA
Shop PurpleFounded 2010 (Tony & Terry Pearce)
Publicly traded (NASDAQ: PRPL)
Made in Grantsville, UT
DTC + retail + Amazon storefront
Materials & customer-experience signals confirmed by Purple
100-night home trial10-year limited warrantyCertiPUR-US foam componentsPatented GelFlex Grid (Hyper-Elastic Polymer)
Featured Purple mattresses
The current Purple lineup climbs from the entry Essential models up through Restore hybrids and the Rejuvenate luxe tier.
Purple Plus Mattress
11" all-foam-and-grid build with an added comfort-foam layer under the GelFlex Grid — popular with shoppers wanting more cushion than the Original.
Shop on Purple →Restore Hybrid Mattress
11.5" hybrid with the GelFlex Grid over responsive coils — preferred by shoppers wanting more responsiveness and edge support than the all-foam builds.
Shop on Purple →RestorePlus Hybrid Mattress
13" hybrid with three inches of GelFlex Grid over zoned coils — popular with side sleepers wanting deeper pressure relief.
Shop on Purple →RejuvenatePlus Mattress
15.5" luxe build with DreamLayer comfort and three inches of GelFlex Grid — Purple's tallest current cataloged model.
Shop on Purple →Popular Purple fits by sleeper priority
Side sleepers
RestorePlus is the better fit for side sleepers wanting deeper GelFlex Grid pressure relief at the shoulders and hips, with a coil support base underneath.
Back & combination sleepers
Restore is a fit for combination sleepers wanting GelFlex Grid responsiveness plus coils for easier repositioning.
Hot sleepers
Purple Original is popular with hot sleepers because the open-air GelFlex Grid moves more airflow than any foam-only build. The grid is what Purple cites as the temperature-neutral signature.
Heavier body weights
RejuvenatePlus is the premium current Purple option for shoppers wanting the tallest profile, deeper cushioning, and coil support.
Budget entry tier
Purple Original is the entry tier and the most accessible way into the GelFlex Grid feel.
Pillow & accessories shoppers
The Purple Harmony pillow is popular for shoppers who want the GelFlex Grid feel under the head; the Royal Seat Cushion brings the grid to office chairs and car seats.
Full Purple product line
3 models
Mattresses (All-Grid / Foam)
PurpleFlex, Purple Original (9.25" all-grid), and Purple Plus (11" with comfort foam under the grid).
View representative product →3 models
Mattresses (Hybrid)
Restore, RestorePlus, and RestorePremier pair the GelFlex Grid with responsive coils and increasing pressure-relief depth.
View representative product →2 models
Mattresses (Rejuvenate Luxe)
Rejuvenate and RejuvenatePlus add DreamLayer comfort, taller profiles, in-home setup, and Purple's luxe materials package.
View representative product →4
Pillows
Purple Pillow (the original GelFlex Grid pillow with adjustable boosters), Purple Cloud Pillow (plush gel-fiber fill), Purple Harmony Pillow (talalay latex core + GelFlex Grid top), and Purple Harmony Anywhere Pillow (travel size, hex grid + latex core).
View representative product →1 lineup
Sheets & Bedding
Purple SoftStretch Sheets — rayon-blend, moisture-wicking, sized for the depth of Purple mattresses.
View representative product →1
Mattress Protector
Purple Mattress Protector — fitted, designed not to interfere with the GelFlex Grid feel.
View representative product →1 verified on Amazon
Seat Cushions
Purple Royal Seat Cushion — the GelFlex Grid for office chairs and car seats.
View representative product →1
Pet Beds
Purple Pet Bed — the GelFlex Grid sized for dogs and cats, with a waterproof removable cover.
View representative product →1
Bed Frames
Purple Metal Platform Bed Frame — silent steel platform with extra slats and low-profile design, paired by Purple as the recommended base for the GelFlex Grid mattress lineup.
View representative product →Compare Purple
Purple vs Tempur-Pedic
GelFlex Grid versus dense memory foam — buoyant and cool versus deep cradle and slow response.
Purple vs Casper
Two DTC mattress brands compared on construction layers, firmness range, and trial terms.
Purple vs DreamCloud
GelFlex Grid hybrid versus cashmere-blend luxury hybrid at DTC pricing.
Purple vs Saatva
Online-only DTC grid mattress brand compared with a luxury innerspring brand with white-glove delivery.
Purple vs Helix
Purple's GelFlex Grid compared with Helix's quiz-matched personalized hybrid lineup.
100-Night Trial
10-Year Warranty
Free Shipping
Made in USA
Purple FAQ
What makes Purple mattresses different?
Purple mattresses are built around a patented Hyper-Elastic Polymer material formed into the GelFlex Grid — a flexible, breathable comfort layer that buckles under pressure points but stays firm under support zones. The grid replaces or sits over traditional memory foam, which Purple positions as the source of better airflow, neutral temperature, and faster response than memory foam alone.
Who owns Purple?
Purple Innovation, Inc. is a publicly-traded company (NASDAQ: PRPL) founded in 2010 by brothers Tony and Terry Pearce in Alpine, Utah. The company went public in 2018 via SPAC merger and remains headquartered in Lehi, Utah, with manufacturing in Grantsville, Utah.
Where are Purple mattresses made?
Purple states that its mattresses are made in the USA at its manufacturing facilities in Grantsville, Utah. The GelFlex Grid is also manufactured domestically using Purple's proprietary Mattress Max machines.
How long is the Purple trial period?
Purple offers a 100-night home trial on its mattresses. This is shorter than the 365-night trials common at sibling DTC brands (DreamCloud, Nectar), but standard among premium mattress brands.
What is the Purple warranty?
Purple backs its mattresses with a 10-year limited warranty covering manufacturing defects. This is the industry-standard warranty length for premium DTC mattresses.
What is the difference between Purple Original, Plus, Restore, and Rejuvenate?
The current Purple DTC lineup starts with PurpleFlex, The Purple Mattress, and PurplePlus in the Essential collection. Restore and RestorePlus move into hybrid builds with responsive coils, while RestorePremier and Rejuvenate sit in the premium tiers.
What is the Purple Restore lineup?
Restore, RestorePlus, and RestorePremier are Purple's current hybrid mattress tiers. Restore uses a 2" GelFlex Grid over coils, while RestorePlus and RestorePremier use a deeper 3" GelFlex Grid with progressively more pressure relief and cooling emphasis.
Does Purple sell mattresses on Amazon?
Yes — Purple Innovation runs an official Amazon brand storefront. The Purple Original and Purple Plus mattresses have verified direct Amazon fallbacks in this catalog, alongside routed Purple pillows and accessories. The current Restore and Rejuvenate line entries do not have verified direct Amazon ASIN matches in this worktree.
How does Purple compare to Tempur-Pedic?
Tempur-Pedic is the legacy memory-foam brand with proprietary TEMPUR® material — a dense, slower-response foam. Purple's GelFlex Grid is the inverse positioning: cooler, more responsive, less hugging. Shoppers who want a deep cradle and slow response lean Tempur-Pedic; shoppers who want a cooler-sleeping, more buoyant feel typically lean Purple.
How does Purple compare to Casper or DreamCloud?
Casper and DreamCloud are foam-and-hybrid DTC brands using conventional memory foam and pocketed coils. Purple's differentiation is the GelFlex Grid — there's no equivalent material in either Casper or DreamCloud's lineup. The grid is what shoppers either specifically prefer or specifically don't, so cross-shopping Purple is usually a feel decision (grid vs foam) rather than a price decision.