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Purple

Salt Lake City-based mattress brand built around the patented GelFlex Grid — a Hyper-Elastic Polymer material that replaces conventional memory foam in the comfort layer. Purple sells Original, Plus, Hybrid, Hybrid Premier 3, Hybrid Premier 4, and the Restore line, plus pillows, sheets, seat cushions, and a pet bed, with a 100-night trial and a 10-year warranty on every mattress.

100-Night Trial10-Year WarrantyGelFlex GridMade in USA
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Founded 2010 (Tony & Terry Pearce)
Publicly traded (NASDAQ: PRPL)
Made in Grantsville, UT
DTC + retail + Amazon storefront

Materials & customer-experience signals confirmed by Purple

100-night home trial10-year limited warrantyCertiPUR-US foam componentsPatented GelFlex Grid (Hyper-Elastic Polymer)

Featured Purple mattresses

Five mattresses anchor the Purple lineup, climbing from the entry-tier Original up to the 13-inch Hybrid Premier 4 flagship.

Purple Original Mattress

Purple's foundational all-grid 9.25" build — a fit for shoppers who want the signature GelFlex Grid feel at the brand's entry price.

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Purple Plus Mattress

11" all-foam-and-grid build with an added comfort-foam layer under the GelFlex Grid — popular with shoppers wanting more cushion than the Original.

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Purple Hybrid Mattress

11" hybrid with the GelFlex Grid over individually-wrapped responsive coils — preferred by shoppers wanting more responsiveness and edge support than the all-foam builds.

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Purple Hybrid Premier 3

12.5" hybrid with three inches of GelFlex Grid over coils — popular with side sleepers wanting deeper pressure relief.

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Purple Hybrid Premier 4

13" hybrid with four inches of GelFlex Grid — Purple's deepest grid build, a fit for combination sleepers and heavier body weights.

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Popular Purple fits by sleeper priority

Side sleepers

Hybrid Premier 3 is preferred by side sleepers wanting deeper GelFlex Grid pressure relief at the shoulders and hips, with the coil support base of the Hybrid line.

Back & combination sleepers

Purple Hybrid is a fit for combination sleepers wanting the GelFlex Grid responsiveness plus pocketed coils for easy repositioning.

Hot sleepers

Purple Original is popular with hot sleepers because the open-air GelFlex Grid moves more airflow than any foam-only build. The grid is what Purple cites as the temperature-neutral signature.

Heavier body weights

Hybrid Premier 4 is a fit for heavier sleepers wanting Purple's deepest GelFlex Grid layer plus a coil base that resists bottoming-out better than all-foam builds.

Budget entry tier

Purple Original is the entry tier and the most accessible way into the GelFlex Grid feel.

Full Purple product line

2 models

Mattresses (All-Grid / Foam)

Purple Original (9.25" all-grid) and Purple Plus (11" with comfort foam under the grid).

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3 models

Mattresses (Hybrid)

Purple Hybrid (11"), Hybrid Premier 3 (12.5"), Hybrid Premier 4 (13") — GelFlex Grid over pocketed coils.

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Soft + Firm tiers across 3 sub-models

Mattresses (Restore line)

Restore, RestorePlus, and Restore Premier — sold DTC plus Mattress Firm, Ashley, and Rooms to Go.

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4

Pillows

Purple Pillow (the original GelFlex Grid pillow with adjustable boosters), Purple Cloud Pillow (plush gel-fiber fill), Purple Harmony Pillow (talalay latex core + GelFlex Grid top), and Purple Harmony Anywhere Pillow (travel size, hex grid + latex core).

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1 lineup

Sheets & Bedding

Purple SoftStretch Sheets — rayon-blend, moisture-wicking, sized for the depth of Purple mattresses.

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1

Bed Frames

Purple Metal Platform Bed Frame — silent steel platform with extra slats and low-profile design, paired by Purple as the recommended base for the GelFlex Grid mattress lineup.

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Compare Purple

100-Night Trial
10-Year Warranty
Free Shipping
Made in USA

Purple FAQ

What makes Purple mattresses different?

Purple mattresses are built around a patented Hyper-Elastic Polymer material formed into the GelFlex Grid — a flexible, breathable comfort layer that buckles under pressure points but stays firm under support zones. The grid replaces or sits over traditional memory foam, which Purple positions as the source of better airflow, neutral temperature, and faster response than memory foam alone.

Who owns Purple?

Purple Innovation, Inc. is a publicly-traded company (NASDAQ: PRPL) founded in 2010 by brothers Tony and Terry Pearce in Alpine, Utah. The company went public in 2018 via SPAC merger and remains headquartered in Lehi, Utah, with manufacturing in Grantsville, Utah.

Where are Purple mattresses made?

Purple states that its mattresses are made in the USA at its manufacturing facilities in Grantsville, Utah. The GelFlex Grid is also manufactured domestically using Purple's proprietary Mattress Max machines.

How long is the Purple trial period?

Purple offers a 100-night home trial on its mattresses. This is shorter than the 365-night trials common at sibling DTC brands (DreamCloud, Nectar), but standard among premium mattress brands.

What is the Purple warranty?

Purple backs its mattresses with a 10-year limited warranty covering manufacturing defects. This is the industry-standard warranty length for premium DTC mattresses.

What is the difference between Purple Original, Plus, Hybrid, and Hybrid Premier?

Original is the 9.25" all-grid foundational build. Plus is 11" with a comfort-foam layer under the grid. Hybrid is 11" with the grid over pocketed coils. Hybrid Premier 3 and 4 are 12.5" and 13" builds with three and four inches of GelFlex Grid over coils respectively. Premier 4 is Purple's deepest comfort build.

What is the Purple Restore lineup?

Restore, RestorePlus, and Restore Premier are Purple's hybrid mattress tiers, offered in Soft and Firm feel options. They are sold both DTC at purple.com and through retail partners (Mattress Firm, Ashley HomeStore). The Restore line is positioned as Purple's hybrid path with traditional feel options for shoppers who want a familiar mattress feel under the GelFlex Grid.

Does Purple sell mattresses on Amazon?

Yes — Purple Innovation runs an official Amazon brand storefront. The Purple Original, Purple Plus, and Purple Hybrid mattresses are listed under direct Purple ASINs, alongside the Purple SoftStretch Sheets, the Purple Mattress Protector, the Purple Cloud and Harmony pillows, the Purple Royal Seat Cushion, and the Purple Pet Bed. The Hybrid Premier 3 and 4 and the Restore line variants are not currently sold direct on Amazon — they are typically sourced through Mattress Firm, Ashley, or Rooms to Go.

How does Purple compare to Tempur-Pedic?

Tempur-Pedic is the legacy memory-foam brand with proprietary TEMPUR® material — a dense, slower-response foam. Purple's GelFlex Grid is the inverse positioning: cooler, more responsive, less hugging. Shoppers who want a deep cradle and slow response lean Tempur-Pedic; shoppers who want a cooler-sleeping, more buoyant feel typically lean Purple.

How does Purple compare to Casper or DreamCloud?

Casper and DreamCloud are foam-and-hybrid DTC brands using conventional memory foam and pocketed coils. Purple's differentiation is the GelFlex Grid — there's no equivalent material in either Casper or DreamCloud's lineup. The grid is what shoppers either specifically prefer or specifically don't, so cross-shopping Purple is usually a feel decision (grid vs foam) rather than a price decision.

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